Your Guidebook To Launching An AI Product
A 5 part case study on launching an AI Product, right from inception of the idea to gaining your first customer.
Welcome! If you’re new to PM-ing, consider this series your playbook for launching your first AI product. If you’re a seasoned PM, get ready to relive and get thanked for all the invisible work that goes into product launches. This isn’t your typical 5-minute read—it’s a thought-provoking exploration of product concepts. There’s no other material like this online, so I suggest grabbing some water and snacks and settling in!
In this series of 5 articles, I’ll share the exact steps I took to launch an AI product that’s now live. While I’ve muffled the specifics for legal reasons, the case studies will reveal the real-world challenges and lessons learned. Let’s dive in!
Launching a product comes in many flavors, and this series isn’t the whole buffet. Instead, it serves up a tasty sampler of steps for launching a B2C AI solution. Consider it your PM-ing appetizer.
Every PM has gone through the following stages in launching any product (not just an AI related one):
What’s the problem and why should we solve it now?
Solution Ideation for AI products & assessing product market fit. (Coming soon!)
Build, AB Test, Repair, Build, AB Test. (Coming soon!)
Actually launching the AI product! (Coming soon!)
Post-Launch issues and dealing with AI craziness. (Coming soon!)
If you’re new to PM-ing, bookmark this article for reference. If you’re a seasoned PM, share this out to friends, colleagues and family as an answer to the age old question - “What do PMs do?”
By the end of the first article, you should know everything about completing phase 1 :
What’s the problem and why should we solve it now?
How do I identify the problem?
What are the implications of solving this problem now vs later?
How do I drive alignment with engineering, business development, marketing and customer success to support me in solving this problem?
I need to understand what users think. What is the best approach to user research in my scenario?